Felt produced the music for the film at the heart of the campaign. Pearson's animated viral 'The Alphabet of Illiteracy' is based on sculptor Wilfrid Wood's work and cycles through twenty six distinct issues caused or worsened by illiteracy. Felt created an adaptation of the the song 'A - You're Adorable' most famously sung by Perry Como and the Fontane Sisters. The adaptation was performed by singer songwriter Malory Torr.
Production Company - 1stAveMachine London | 1stavemachine.com
The Alphabet of Illiteracy represents a body of evidence suggesting that illiteracy is the root cause of almost every major problem humanity faces. Using the building blocks of reading and writing, each letter has been assigned an issue, and each issue has been sponsored by one of twenty-six partners. Through real-life case studies, they show why literacy should be at the heart of the solution, helping to reduce the spread of disease, lift people out of poverty, decrease gender inequality and ultimately give people a better chance to contribute to human society. Click on each letter to learn more about how illiteracy is linked to each issue represented.
Find out more about how you can help make a difference to those living with illiteracy at www.projectliteracy.com/abc
A behind the scenes look at the creative process and hard work that went into making an award-winning campaign video that shines a light on the different ways that illiteracy impacts the world.
Find out more about illiteracy and how you can make a difference at www.projectliteracy.com/abc